Local Business Spotlight: Whitlock Jewelry Store

Whitlock Jewelry Store has been open for your entire life. And it has been open for your parent’s entire lives. It was probably open for most of your grandparent’s lives as well.

A quick walk through the showroom of Alabama’s longest continually-operating jewelry store and one just soaks up the history and beauty. The business is as healthy now as it was when it was not long after the gun smoke of the Civil War had cleared.

The jewelry store was the brainchild of transplanted Vermont brothers, and originally opened its doors in Perry, Georgia in the late 1850’s. Following the Civil War, the brothers moved to Eufaula and officially began conducting jewelry business around 1865.

Whitlock’s is Eufaula’s oldest business, and has been a staple of the town for more than a century. Current owners Sonny and Irene Harrison are proud to be a part of a business that has such a rich history in the city and across the state of Alabama.

“We are so proud to have been able to serve the public for more than 40 years,” Irene Harrison said. “Whitlock’s has been in operation for over 150 years, and we are thrilled and honored to keep it going all these years.”

While the name spells out what the business offers, Irene is quick to point out that jewelry isn’t the only thing they dabble in.

In addition to jewelry sales, Whitlock’s offers repairs and gifts for any occasions.

“We do a little bit of everything here at Whitlock’s,” said Harrison. “Of course, we sell jewelry. We also do repairs, appraisals and engravings. We also do custom work in taking old stones and making something new with them. We can help anyone with any of their jewelry needs.”

The Harrisons have owned the business for more than 40 years, and take pride and find joy in making sure their customer’s needs are met.

“We love helping people find that perfect item,” said Harrison. “It makes you happy knowing that someone is going to get a gift that makes them happy. That is what keeps us going and makes it where we want to come in every day.”

While out shopping for the Christmas season, Irene invites everyone to stop in and visit at Whitlock’s.

Even if you aren’t looking for a new piece of jewelry.

“Just come in and browse,” Harrison said. “We just love talking to folks, if nothing else. We get a lot of shoppers from out of town and we enjoy talking and sharing stories with them. So even if you aren’t looking to buy, we encourage everyone to stop in.”